![]() That’s pretty valuable if you own malls, but also useful for us digitally minded marketers, too. He was inspired to create malls, as he was afraid suburban living and cars would kill civilization – take that all of Ohio! By leveraging aesthetically pleasing designs and layouts, he could entice people to spend time in stores and, inevitably, buy something they weren’t looking for in the first place. ![]() Sometimes called the “Gruen Transfer,” it is named after an architect dude from the ‘40s named Victor Gruen, the “grandfather of shopping malls.” Gruen created malls to fabricate a new place – a third place, see that section was important – for people to gather, shop and connect. ![]() I mention all of this because it makes a great introduction to… the Gruen Effect. Call this the “fourth place,” or the “digital third place,” but it’s clear this dimension is a big part of who we are and how we interact as people. That last location seems to have taken a hit as of late: Go to any restaurant and you will see a vast majority of people escaping that third place by jumping into their social communities on their phones. ![]() Anywhere else you go to be around people. Have you heard about this idea of the “third place”? The third place is a concept developed by sociologist Ray Oldenburg where he posits that we humans (I assume most readers on LinkedIn are humanoid, although no definitive study has been done, to my knowledge) have three places: 1. ![]()
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